Analytics & Reporting

Looking for results? You'll find them here. Thindata EMS delivers concrete and measurable metrics. Our suite of sophisticated analytical tools and reports show you in great detail the nature and behaviour of each member of your audience; to what degree your message is getting through; and the direct impact on sales of an individual message or campaign. We even enable you to share the results with third parties by giving them access to only the areas you want to share.

Analytical Tools

  • Open Rates: exact number and percentage of emails opened
  • Link-Tracking: which links within the email are being clicked on, and to what degree
  • Viral Activity: how often and to how many people has an email been forwarded
  • Delivery: full reporting on delivery successes
  • Subscription Activity: number of new subscribers per email or per campaign
  • Hard/Soft Bounces: number and type of bounce-backs as well as resolution
  • Open Time Reports: average length of time before the recipient opens the email

Reports

Conversion Beacon™ Reports
Conversion Beacon™ Technology enables you to track and report on sales generated by specific campaigns, and even individual emails.

Spam-Check Reporting
Thindata EMS includes a spam-check report - generating a score based on 939 tests - allowing you to find out beforehand whether or not your messages will successfully reach the intended inboxes.

Visual Link Tracking Reports
Colour-coded reports show you where email recipients have clicked in a visual representation of the actual email that was sent.

Drill-Down Profile Reports
All Thindata EMS reports link email addresses to a profile of the individual subscriber.

Contact Reports
EMS provides a complete contact history for every subscriber, allowing your Privacy Officer to manage any complaints quickly and effectively.

The report includes details on when list members subscribed, unsubscribed, returned to the list, and every communication they have ever received from the system.

Exportable Reports for Senior Management and Third-Party Partners
Administrators can instantly enable senior management or third-party partners to review campaign performance metrics from the outside. This keeps all parties up-to-date without requiring access to the system itself.

Custom Reports and Analytics
Thindata 1:1 can develop custom reports and analytical tools to suit your unique business requirements.

Additional Reporting Features

  • Excel style reporting format
  • Clean report printing
  • Export any report to Excel or XML
  • Campaign level reporting (report on several broadcasts in aggregate)
  • Unique click through summary
  • Replies received
  • Recipients queued
  • Recipients not sent to
  • Campaign tracking code
  • Broadcast tracking code
  • Recipient detail for all report fields sent, open, bounce, replies, click through, beacon, revenue
  • Domain report
  • Consolidated Profile Report (shows information from all databases for the selected recipient)